Business decisions could have many different reasons for going ahead, this could include building a brand or reducing potential entrants to the industry, but when an investment view is taken, there will be a more structured look at the cost-return relationship given the time. Having a solid, well-defined investment view can help investors maximize profits by focusing their efforts on investments that they know and understand. At its core, a strong investment view will encompass general things, such as profit potential and risk tolerance, as well as more specific items like preferred industries and/or economic sectors.
Investment dictionary. Academic. 2012.
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